MACAU – Monday 27 April, 2009: Mr Lawrence Ho, Co-Chairman and Chief Executive Officer of Melco Crown Entertainment Limited (NASDAQ: MPEL) (“Melco Crown Entertainment”), an entertainment company listed on the NASDAQ Global Select Market, together with Mr Ted Chan, President of Altira Macau, today introduced the new brand and held a logo unveiling ceremony at the official launch of Altira Macau.

Altira represents a new brand of gaming and hospitality service concept under Melco Crown Entertainment's Macau-based portfolio and is a leisure and entertainment offering that will provide a distinctly Asian-oriented high roller gaming destination and a truly personalized, exquisitely and exclusively tailored gaming and hospitality service experience.

Altira replaces Crown Macau, which will move to the new City of Dreams development set to open this June.

"Macau is rapidly developing into a leading entertainment, travel, leisure and business destination in Asia," said Mr Ho. "Altira is a new offering positioned to establish itself as uniquely Asian-oriented high roller gaming and entertainment concept adding further depth and diversity to the visitor experience in Macau."

"The Altira brand proposition in Melco Crown Entertainments leisure and entertainment business portfolio is a direct response to the market need in Asia for highly-tailored, personalized gaming services" he added.

"It is an example of a product offering that reflects Melco Crown Entertainment's understanding, recognition of, and commitment to the Asian entertainment and gaming landscape."

Altira is an award-winning property comprising a 38-storey tower including approximately 183,000 square feet of dazzling multi-level casino as well as exclusive private gaming salons. The complex also features a contemporary luxurious hotel with 216 spacious guest rooms, including 24 luxurious suites and 8 elegant villas, world-class restaurants including the Michelin-starred restaurant Ying, stylish 38 Lounge and a luxurious spa facility.

Altira Spa has received Best Hotel Spa Gold Award at the Asia Spa & Wellness Festival 2009 and offers the perfect urban oasis for the ultimate escape. Altira's spectacular infinity edge swimming pool has been named by US Forbes Traveler as one of the 10 best hotel swimming pools in the world and the hotel is recognized as the Best Business Hotel in Macau 2009 by TTG China Travel Awards.

Altira will epitomize the highest standards of customer service, offering the foremost in sophisticated gaming with Altira's multi-storey gaming suites featuring world-class gaming tables, exclusive VIP chambers and impeccable personalized service.

Mr Ted Chan, President of Altira, said: "The name Altira is derived from the Latin word 'altus', meaning high, and in Chinese Xin Hao Feng (新濠鋒), meaning 'cutting edge', representing an outstanding service proposition, the pinnacle of contemporary luxury and a standard of gaming and hospitality service for the Asian high roller gaming market.

"Altira provides a highly tailored customer-focused service that meets the needs and demands of Macau's high roller gaming customers. We shall be offering privileged, exquisitely and exclusively tailored experiences for our customers, with highly personalized service in recognition of their status and aspirational lifestyle" he said.

Altira is an example of Melco Crown Entertainment's dynamic and ever-evolving business response to changing market dynamics with vibrant, innovative products and services that reflect and meet the demands and expectations of the increasingly affluent Asian high roller gaming customers.

Melco Crown Entertainment is an owner and developer of casino gaming and entertainment facilities focused on Asia with a portfolio of businesses in Macau that includes Altira; Mocha Clubs; and the flagship City of Dreams, which is set to open in June.

Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. The parent company of City of Dreams, Melco Crown Entertainment Limited (“Melco Crown Entertainment”) may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about beliefs and expectations of Melco Crown Entertainment, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors affecting Melco Crown Entertainment could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: growth of the gaming market and visitation in Macau; finalization of credit facilities to finance construction of projects; the completion of the construction of hotel casino resort projects; the acquisition and development of the Macau Peninsula site; increased competition and other planned casino hotel and resort projects in Macau and elsewhere in Asia; the completion of infrastructure projects in Macau; government regulation of the casino industry; the ability to raise additional financing; obtaining approval from the Macau government for an increase in the developable gross floor area of the City of Dreams site; the formal grant of an occupancy permit for City of Dreams; anticipated growth strategies; and future business development, results of operations and financial condition. Further information regarding these and other risks is included in Melco Crown Entertainment's Annual Report on Form 20-F filed on March 31, 2009 and other documents filed with the Securities and Exchange Commission. Melco Crown Entertainment does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release is as of the date of this release, and Melco Crown Entertainment undertakes no duty to update such information, except as required under applicable law.

About Altira Macau
Altira Macau is a contemporary luxurious hotel and casino offering premium entertainment, elegant facilities, together with highly personalized and tailored customer service catering primarily to the Asian-oriented high roller gaming market. Altira features a 38-storey tower including approximately 183,000 square feet of dazzling multi-level casino as well as exclusive private gaming salons. The complex also features a contemporary luxurious hotel with 216 spacious guestrooms, including 24 luxurious suites and 8 elegant villas, world-class restaurants including the Michelin-starred restaurant Ying, stylish 38 Lounge and the luxurious, award winning, Altira Spa.

About Melco Crown Entertainment Limited
Melco Crown Entertainment Limited ("Melco Crown Entertainment") is a developer, owner and through a Macau subsidiary which holds a gaming sub-concession, an operator of casino gaming and entertainment casino resort facilities. Melco Crown Entertainment's first property, Altira Macau (formerly known as Crown Macau) (www.altiramacau.com), opened on May 12, 2007. Other development projects include City of Dreams, an integrated urban casino resort located in Cotai, Macau (www.cityofdreamsmacau.com).

Melco Crown Entertainment's business also includes the Mocha Clubs (www.mochaclubs.com), which feature a total of approximately 1,300 gaming machines in eight locations and comprise the largest non-casino based operations of electronic gaming machines in Macau. Melco Crown Entertainment has entered into an agreement, subject to certain conditions, to acquire a third development site on the Macau Peninsula. For more information about Melco Crown Entertainment, please visit www.melco-crown.com.

Melco Crown Entertainment has strong support from both of its major shareholders, Melco International Development Limited ("Melco") and Crown Limited ("Crown"). Melco is a listed company on the Hong Kong Stock Exchange and is substantially owned and led by Mr. Lawrence Ho, who is Co-Chairman, a Director and the CEO of Melco Crown Entertainment. Crown is a top-100 company listed on the Australian Stock Exchange and led by Executive Chairman James Packer, who is also Co-Chairman and a Director of Melco Crown Entertainment.